Resume
EDUCATION
Bentley University, Waltham, MA
Bachelor of Science, Marketing, Magna Cum Laude, May 2014
Major: Marketing | Minor: Computer Information Systems
Honors: President’s List, Honors Program
Leadership: Co-President and Editor-in-Chief of Her Campus Bentley
Royal Holloway, University of London, London, UK
Semester Abroad, January – June 2013
Masuk High School, Monroe, CT
Bachelor of Science, Marketing, Magna Cum Laude, May 2014
Major: Marketing | Minor: Computer Information Systems
Honors: President’s List, Honors Program
Leadership: Co-President and Editor-in-Chief of Her Campus Bentley
Royal Holloway, University of London, London, UK
Semester Abroad, January – June 2013
Masuk High School, Monroe, CT
Skills
Software: Microsoft Office, HTML/CSS/Javascript, SAP, Salesforce, PO Manager, Store Manager, Workhorse
Social Media: Actively manage personal and professional/business Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat accounts and utilize Hootsuite, Google Analytics, Keyhole and Facebook/Instagram Insights to analyze and modify strategies for maximum audience engagement
General: Writing and blogging; detail-oriented; driven and independent worker
Social Media: Actively manage personal and professional/business Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat accounts and utilize Hootsuite, Google Analytics, Keyhole and Facebook/Instagram Insights to analyze and modify strategies for maximum audience engagement
General: Writing and blogging; detail-oriented; driven and independent worker
Experience
Wayfair, Inc., Boston, MA, October 2017-Present
Media Sales Manager
Wayfair, Inc., Boston, MA, March 2017-October 2017
Category Associate II
Jacovino Home Repair Services, LLC, Monroe, CT, February 2015 - December 2017
Marketing Manager
Wayfair, Inc., Boston, MA, April 2015-March 2017
Category Associate
Rue La La, Boston, MA, September 2014 – February 2015
Boutique Operations Coordinator
Bob’s Store, Meriden, CT, June 2013 - August 2013 and December 2013 - January 2014
Buyer’s Intern
Blurrbook, Philadelphia, PA, June 2013 – August 2013
National Social Media Coordinator (Remote Position)
Media Sales Manager
- Worked with top tier suppliers to create visually stimulating and engaging media campaigns.
- Utilized reporting metrics to make optimizations and drive additional traffic and sales.
Wayfair, Inc., Boston, MA, March 2017-October 2017
Category Associate II
- Oversaw the Pet category and worked directly with director level supervisor, in lieu of a catergory manager, to develop and execute upon category strategies, including analyzing performance metrics (financial, operational, customer engagement, etc.), and working with cross-functional teams to identify growth opportunities
- Managed top 30 strategic supplier relationships within the Pet space and generated long-term plans to maximize growth through internal initiatives (CastleGate, Media, Promotions, etc.) to produce COGS reductions for Wayfair
- Utilized data from multiple sources to create presentations outlining category trends and how we could implement changes to drive incremental growth, for both internal and external audiences
Jacovino Home Repair Services, LLC, Monroe, CT, February 2015 - December 2017
Marketing Manager
- Designed and maintained company website, social media and service review (Yelp/Angie’s List) accounts
- Employed SEO and webmaster tools to optimize business in search results
- Advertised to and interacted with potential customers on social media to drive awareness
Wayfair, Inc., Boston, MA, April 2015-March 2017
Category Associate
- Created and managed highly detailed excel reports to help drive decisions for the Pet category
- Collaborated cross-functionally with multiple internal teams to execute on category/supplier acceleration plans
- Managed 100+ supplier relationships within the Pet space and lead meetings with senior leadership to negotiate plans to improve their presence on site through fulfillment/promotional/merchandising initiatives
Rue La La, Boston, MA, September 2014 – February 2015
Boutique Operations Coordinator
- Processed purchase orders (creation, approval, submission, amendments) for all Little Rue events
- Maintained continuous and productive communication with vendors to ensure timely shipments of orders
- Operated under tight production timelines to deliver all assets for event
Bob’s Store, Meriden, CT, June 2013 - August 2013 and December 2013 - January 2014
Buyer’s Intern
- Wrote purchase orders and peformed buying analysis reports for many category buyers requiring time management and prioritization skills
- Responsible for creating filing systems, updating databases, and maintaining confidential files
- Oversaw the addition and management of e-commerce merchandise
Blurrbook, Philadelphia, PA, June 2013 – August 2013
National Social Media Coordinator (Remote Position)
- Created and managed Facebook, Twitter, Instagram, and Pinterest accounts, as well as, developign creative content
- Analyzed and reported on overall traffic and customer engagement across various platforms and content types
- Developed social media competitions and evaluated key performance indicators to determine campaign success